Comments on: American Apparel’s advertising alchemy http://socialuxe.com/2005/12/american-apparels-advertising-alchemy/ A publication about social media, culture and consumerism by Eston Bond in the heart of Silicon Valley. Tue, 04 May 2010 23:13:46 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: RyanE http://socialuxe.com/2005/12/american-apparels-advertising-alchemy/#comment-37409 RyanE Thu, 18 Dec 2008 14:29:27 +0000 http://www.hyalineskies.com/blog/?p=498#comment-37409 i recently started working for AA and also am a photographer... i have to say ... this article was a nice read... with the previous comments towords AA's models looking like there under 18 and abducted... i think that was undeserved... the cool thing about AA is that most of these models start out as employees... whenever an employee comes up with a cool way to where somethign, because as many of you know most of the aparrel jhere can be worn differently, his or her photo is posted on our employee intranet... also they support ameateur photography wich you can view on their website.... and recently held bi anual employee model searches.... with the winners being displaye donline and in the product catalog.... i recently started working for AA and also am a photographer… i have to say … this article was a nice read… with the previous comments towords AA’s models looking like there under 18 and abducted… i think that was undeserved… the cool thing about AA is that most of these models start out as employees… whenever an employee comes up with a cool way to where somethign, because as many of you know most of the aparrel jhere can be worn differently, his or her photo is posted on our employee intranet… also they support ameateur photography wich you can view on their website…. and recently held bi anual employee model searches…. with the winners being displaye donline and in the product catalog….

]]> By: Frankkie http://socialuxe.com/2005/12/american-apparels-advertising-alchemy/#comment-29645 Frankkie Fri, 20 Jun 2008 03:55:07 +0000 http://www.hyalineskies.com/blog/?p=498#comment-29645 I happen to love their clothes and that's all I wanted to say. I happen to love their clothes and that’s all I wanted to say.

]]> By: velda http://socialuxe.com/2005/12/american-apparels-advertising-alchemy/#comment-21972 velda Sat, 05 Apr 2008 01:56:12 +0000 http://www.hyalineskies.com/blog/?p=498#comment-21972 Sorry, I didn't realize this was such an old article - now i feel silly for posting it. Its just the umpteenth time I've run across what I think is a very creepy ad by these guys, so I was googling around reading other people's opinions. I enjoyed reading your article and agree with your opinion - just.. not of them! ;-) Sorry, I didn’t realize this was such an old article – now i feel silly for posting it. Its just the umpteenth time I’ve run across what I think is a very creepy ad by these guys, so I was googling around reading other people’s opinions. I enjoyed reading your article and agree with your opinion – just.. not of them! ;-)

]]> By: velda http://socialuxe.com/2005/12/american-apparels-advertising-alchemy/#comment-21968 velda Sat, 05 Apr 2008 01:47:11 +0000 http://www.hyalineskies.com/blog/?p=498#comment-21968 Honestly? I see what you're saying, and if that was what their ads did for me I would totally agree with you. But these girls are NOT normal 20-somethings... Okay, so the site says they're all over 18, but if so then they're late bloomers. When I see their photos I think of 15 year olds sending tripod+timer photos of themselves to dirty old men on myspace. Particularly because the girls don't smile. They look like they've been abducted and are being starved and exploited by evil people. To be fair, the ad you posted is not at all like the majority of their ads I've seen. If all their ads were like this one I would not be bothered. Does the cutie at the cafe look like this? http://www.americanapparel.net/presscenter/ads/ I would love to buy the clothes.. I dig colors. I dig the choice in cuts. I love the fact that they don't have logos and that the clothes aren't made in sweatshops. But for some reason they remind me of human trafficking and sweat shops of another sort. And I'm told this is progressive. Honestly? I see what you’re saying, and if that was what their ads did for me I would totally agree with you. But these girls are NOT normal 20-somethings… Okay, so the site says they’re all over 18, but if so then they’re late bloomers. When I see their photos I think of 15 year olds sending tripod+timer photos of themselves to dirty old men on myspace. Particularly because the girls don’t smile. They look like they’ve been abducted and are being starved and exploited by evil people.

To be fair, the ad you posted is not at all like the majority of their ads I’ve seen. If all their ads were like this one I would not be bothered. Does the cutie at the cafe look like this? http://www.americanapparel.net/presscenter/ads/

I would love to buy the clothes.. I dig colors. I dig the choice in cuts. I love the fact that they don’t have logos and that the clothes aren’t made in sweatshops. But for some reason they remind me of human trafficking and sweat shops of another sort. And I’m told this is progressive.

]]> By: Crunchy Mustard » Geek Chic http://socialuxe.com/2005/12/american-apparels-advertising-alchemy/#comment-6291 Crunchy Mustard » Geek Chic Mon, 18 Jun 2007 03:47:23 +0000 http://www.hyalineskies.com/blog/?p=498#comment-6291 [...] Oh, and go read some “real” marketing analysis of AA here. It still doesn’t make me want to buy the shirt (or glasses?) This post is: Pop Culture, Truly Awful, Nonsense, Psychology, Fashion No Comments for the post: Geek Chic [...] [...] Oh, and go read some “real” marketing analysis of AA here. It still doesn’t make me want to buy the shirt (or glasses?) This post is: Pop Culture, Truly Awful, Nonsense, Psychology, Fashion No Comments for the post: Geek Chic [...]

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