iDon’t think this’ll work

“Flash memory maker SanDisk, however, has seemingly collected the wool from other vendors for use in its latest interactive marketing campaign, a counterculture, iPod-bashing scheme called iDon’t, which quite literally refers to iPod owners as mindless, consumer-whore sheep. It’s certainly a frontal assault, but iDon’t believe that SanDisk (or SanDisk’s marketing executives) really thought this out before starting one of the worst ad campaigns I’ve seen since the dot-com era.”

When SanDisk builds an entire marketing scheme around a countercultural revolution to overthrow iPod, somebody somewhere forgot that Apple was on top of counterculture years ago. It’s a fatal exercise in naïvely thinking different, and I’m ruthless in tearing it apart.